RU

Keyword: «shop»

This article discusses the key issues of organizing the trade and technological process in the trade area. The role of methods and rules for selling goods on the efficiency of a trade organization and consumer behavior of its customers is revealed. The activity of JSC «Tander» shop «Magnit» has been analyzed, starting from the delivery of goods, ending with its display in the trading floor.
The article is devoted to the linguistic analysis of ergonomics that are an obligatory part of any modern city – the names of jewelry companies, shops and salons of the city of Yakutsk. The article analyzes these linguistic units in linguoculturological, structural and semantic aspects. The names of jewelry companies, shops and salons are part of the urban linguistic culture, an element of the language space of the city, where their communicative implementation takes place.