RU

Keyword: «shop»

This article discusses the key issues of organizing the trade and technological process in the trade area. The role of methods and rules for selling goods on the efficiency of a trade organization and consumer behavior of its customers is revealed. The activity of JSC «Tander» shop «Magnit» has been analyzed, starting from the delivery of goods, ending with its display in the trading floor.
The article is devoted to the linguistic analysis of ergonomics that are an obligatory part of any modern city – the names of jewelry companies, shops and salons of the city of Yakutsk. The article analyzes these linguistic units in linguoculturological, structural and semantic aspects. The names of jewelry companies, shops and salons are part of the urban linguistic culture, an element of the language space of the city, where their communicative implementation takes place.
The paper examines the problems of the formation of the commercial population and entrepreneur-ship in the cities of the Akmola region in the late XIX – early XX centuries. Based on a comparative analysis, the author came to the conclusion that the convenient geographical location of the cities, the trade policy of the authorities contributed to the growth of trade and the emergence of entrepreneurship in the cities of the Akmola region in the late XIX – early XX centuries. Founded as military fortresses Omsk, Petropavlovsk, Akmolinsk, they later turned into trading posts and business centers. The study of archival documents in the state archives of Almaty, Kokshetau, Astana and Petropavlovsk revealed new historical data about the first entrepreneurs. The role of entrepreneurship in the economic development of fortress cities, the transition from barter to stationary trade, is undeniable. The increase in trade turnover in cities, the construction of new buildings, all this is due to the activities of residents and authorities of the cities of Akmola region in the late XIX – early XX centuries.