Keyword: «marketing communications»

Communication marketing solutions aimed to increase the competitiveness of retail trade enterprises

ART 75226

Authors:

Inna Emelyanenko,

Dmitrii Kostoglodov

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The article discusses the problems of filling of marketing communications trade organizations of various size and format, contributing to the growth of its competitiveness.

Keywords: marketing communications, retail trade enterprise, consumer, competitive

Marketing communications as a tool of organizational strategy

Authors:

Viktoriya Chekar,

Darya Voroshilova

When developing marketing strategies, the selection of marketing communications plays an important role. The article examines marketing communications used by modern organizations and justifies the role of each. Based on the example of a joint-stock company specializing in the production and repair of agricultural machinery, there has been carried out an analysis of existing marketing communications. So the article has pre-sented the main ways to improve the marketing system at the enterprise.

Keywords: marketing communications, strategic marketing, internet marketing, product promotion strategies