Keyword: «mobile advertising»

Features of Online Advertising Development in Russia

ART 16188

Authors:

Oleg Kyshakov,

Elena Bochkova

Full text Read online

The paper examines the development of the market of online advertising in Russia. The authors emphasize the mobile online advertising as a perspective industry of online marketing in Russia, which is gaining mo-mentum on the Internet and characterized by its positive dynamics.

Keywords: internet, internet users, online advertising, online marketing, search engine advertising, mobile advertising, targeting