Keyword: «targeting»

The paper examines the development of the market of online advertising in Russia. The authors emphasize the mobile online advertising as a perspective industry of online marketing in Russia, which is gaining mo-mentum on the Internet and characterized by its positive dynamics.

The article analyzes what teachers are mistaken in when formulating educational goals (with examples), stud-ies the criteria and rules for lesson targeting in accordance with the requirements of the federal state educa-tional standard of primary education, and proposes the basic techniques of teaching students how to set goals.