Keyword: «pedagogical potential»

The change in the geography of business cooperation in various sectors of Russian industry and its intensification does not exclude the use of English as a language of international communication, which makes the services of specialists in the field of management and marketing in demand in the modern market. This makes us recognize the problem of teaching students marketing communication in English not only important and relevant, but also allows us to understand its modern nature, which is fundamentally different from the generally accepted nature of teaching a professionally oriented foreign language. The significance of the study of the online platform Twee and its digital tools in teaching marketing communication in English lies in the fact that the designated educational platform has not been sufficiently studied in Russia for a number of reasons. One of them is the predominance and spread of traditional methods of teaching a foreign language. The purpose of the study is to analyze the pedagogical potential of the online platform Twee and its digital tools in teaching marketing communications in English. The article describes the main stages of experiential learning with the participation of students studying in the area of training 38.03.02 “Management”, specialization “Marketing and Digital Communications”. Based on the results of the study, a conclusion was made about the breadth of didactic properties and functions of the Twee online platform and its digital tools in teaching marketing communications in English: interactivity, information content, visibility, autonomy, ease of use, instant access and providing feedback connections that contribute to the effective development of communicative competence of students in higher education. The theoretical significance of the work lies in substantiating the importance of using the pedagogical potential of the Twee online platform and its digital tools in teaching marketing communications in English. The practical significance lies in the development and implementation of a step-by-step system of tasks for the formation of communicative competence in teaching second- and third-year students marketing communications in English, as well as in the use of research results by higher school teachers to improve methods of teaching foreign languages.

In the pedagogy of the information society, gamification of education is becoming increasingly important, making it possible to combine the ideas of keenness, training, education, development; thus, the educational process is becoming more attractive for students. We consider using author-developed fairy tales based on artist paintings as an educational technology being a type of gamification which has a significant pedagogical potential; the correct use of it contributes to the development of many parameters of the student’s personality. The learning activity with a fairy tale teaches, educates, and develops. The aim of the article is to substantiate and develop the pedagogical potential of the educational technology “The author-developed fairy tale based on the artist painting”. The existential approach (M.I. Rozhkov), ideas on gamification of education (N.L. Karavaev, E.V. Soboleva), ideas of cognitive pedagogy (M.E. Bershadsky, D.N. Kozhevnikov, N.V. Yaroslavtseva, etc.), concepts of developing the creative potential of an individual (A.I. Savenkov, A.V. Morozov), elements of the psychological and cultural theory of a fairy tale (T.D. Zinkevich-Evstigneeva), algorithm for writing a fairy tale based on the artist painting (L.K. Patrusheva, D.V. Patrushev) served as the theoretical and methodological basis for the study. The result of the study is considered to be the identification of the components of the pedagogical potential of the studied technology: substantiation of its potential for giving new knowledge and ideas about the world; development of cognitive functions of the authors of fairy tales (from sensations to thinking); formation of values, humanitarian life meanings and cultivation of the best human qualities (moral and ethical standards, aesthetic feelings, emotions, motivation for self-improvement); in general ‒ life self-determination. Possible educational spaces for the application of this technology are formal, non-formal and informal education. The theoretical significance of the study lies in the clarification of ideas about the formation of creative abilities of an individual through the perception of works of the artist by using the technology of composing the author-developed fairy tale; enrichment of the theory of cognitive development in the educational process and the theory of educational technologies through the specification of knowledge about subject-oriented developmental technology. In the practical aspect, the results of the study will allow us to develop ideas about universal morality and ethics, to develop cognitive, creative and linguistic abilities of authors of fairy tales; they will be useful in the field of fairy tale therapy for various age groups.