Keyword: «perception»

This article is devoted to the use of Internet memes in the educational process. The authors consider the peculiarities of thinking, memory and attention of representatives of generation Z, the prospects of introducing Internet memes into the educational process. Internet memes are considered as a means of illustrating educational material, a special kind of visualization of information. The article identifies the positive and negative sides of its use in the educational process, provides recommendations on the use of this tool in extracurricular activities.