Keyword: «professional communication»

The article focuses on the problems of developing the skills of professional communication in the English language when teaching students of marketing. The research is based on the four-year practical experience of using textbook “Marketing 4.0” when working with first and second years students. The author offers approaches to organizing classroom and independent work of students and gives examples of tasks based on authentic texts. The author states that it is due to authentic materials that students get the necessary information and professional terminology as well as communicative patterns essential for professional communication in the foreign language. Another aid for students when making their own utterances is a system scaffolding, that is logical means of cohesion and grammar and vocabulary support. All that helps prevent possible mistakes and ensures language and communicative skills development.