Keyword: «trade organization»

The article deals with the construction of efficient interaction with customers, aimed at ensuring the success of trade organization. Are the views of the leading scholars on this issue and gives the author's conclusions the current situation in the sphere in question, taking into account Russian realities.

The article considers the problems of formation of the product range. It is based on the idea of category management.

This article examines the conduct of organizational activities that promote the growth of competitiveness of the trade organizations of different size and format in small and medium city.

In the course of the study, the authors revealed that in the context of increasing competition, the issues of cost optimization and improving the quality of customer service are included in the list of key performance indicators of modern distribution companies and retail chains. So, an important element in the supply chain for this line of business is the warehouse distribution, the efficiency of which, ultimately, significantly affects the efficiency of the business as a whole.

The article deals with the issue of managing the process of customer service in a trade organization, and ways to improve it.