Oksana Jbikovskaya

The article discusses the problems of the development of the students’ creative approach to the new words creation and it is very relevant. The relevance is due to the growing interest of employers in the specialists working in the digital environment in journalism, advertising and public relations. They should not only have a good command of basic language knowledge, but also be able to be original in creating a headline, slogan or text. When using language units, particularly vocabulary, in unusual contexts, adding new shades of meaning to semantics, creating neologisms, students should be able to create original works filled with meaning, expressiveness and emotionality. The need to develop the language creativity is due to the communicative goals of the learning process since one of the main educational strategies is to draw attention to the limitless possibilities of the native language which can be useful in writing unique texts. The purpose of this study was to design the tasks introduced into the educational process and aimed at the development and formation of students’ linguo-creative abilities when working with new words. The analysis of the neologisms classifications made it possible to identify areas where the teacher needs to dwell in the process of studying neologisms by students. As a result, it was concluded that the proposed tasks contributed to the development of language creativity among students and intensified the linguo-creative approach to the neologisms creation. The practical significance of the study is proved by the fact that the data obtained after the experiment would give teachers material for thought i.e. which tasks need to be improved, which exercises should be included in order to let the students use other methods of forming neologisms more actively in the future.