RU

Keyword: «neologism»

The main models of word composition in modern French are regarded, complex words are divided into groups in terms of their forms, examples of complex lexical formations are given, the productivity of this method of word formation is proved.
The author analyses social processes’ influence on Russian and English languages. Depending on the development of the society, on the actual tends, new words appear to reflect the reality. English is becoming more and more widespread, one may notice a tendency to Russification and the English words transition to Russian without special transformations. It is facilitated by politics, sports, music, public unrest and performances, television and other social institutions.
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The article discusses the problems of the development of the students’ creative approach to the new words creation and it is very relevant. The relevance is due to the growing interest of employers in the specialists working in the digital environment in journalism, advertising and public relations. They should not only have a good command of basic language knowledge, but also be able to be original in creating a headline, slogan or text. When using language units, particularly vocabulary, in unusual contexts, adding new shades of meaning to semantics, creating neologisms, students should be able to create original works filled with meaning, expressiveness and emotionality. The need to develop the language creativity is due to the communicative goals of the learning process since one of the main educational strategies is to draw attention to the limitless possibilities of the native language which can be useful in writing unique texts. The purpose of this study was to design the tasks introduced into the educational process and aimed at the development and formation of students’ linguo-creative abilities when working with new words. The analysis of the neologisms classifications made it possible to identify areas where the teacher needs to dwell in the process of studying neologisms by students. As a result, it was concluded that the proposed tasks contributed to the development of language creativity among students and intensified the linguo-creative approach to the neologisms creation. The practical significance of the study is proved by the fact that the data obtained after the experiment would give teachers material for thought i.e. which tasks need to be improved, which exercises should be included in order to let the students use other methods of forming neologisms more actively in the future.
Any language constantly changes, it happens thanks to the imagination of the people who speak it, jokes, historical aspects and the expansion of other peoples. The base that we have now in English has acquired a modern look thanks to borrowings from other languages. Mainly, innovations occurred under the influence of the German invasions and the development of the aristocracy.