Keyword: «визуализация»

To improve the quality of training, the teacher should always look for new forms and methods of working with text in the classroom. A key aspect of working with text, as well as an important skill in learning how to take notes, retell, write questions on the text, and extract useful information is the work with tags and key words. The work with a “word cloud” supports the idea of “blended learning” and makes it possible for the Russian language teacher to carry out corrective work effectively.

In this article, special attention is paid to the description of work on the creation of a textbook or textbooks on various specialties, including visual images (beginning with the book cover and ending with material for reading and studying). Such visual images contribute to a better perception of information, its memorization, they cause satisfaction when reading, which contributes to the creation of a fruitful dialogue «the author- the student» and the development of creative qualities of a reader.

The article deals with paragraphemic linguistic means functioning in a modern media communication based at the material of Russian and English languages examplified with the on-line versions of such papers as The Guardian, The New Yorker, etc. The aim of the analysis is the study of a functional potential of paralinguistic means of media discourse as the most extensive and powerful forms of modern communication, actualizing a creative playing modus. The research methods are based on the use of linguistic stylistic analysis, functional communicative analysis, methods of introspection, synthesis and comparison. Innovative research results of this study can be assumed as follows: modern web-based communication in the form of media discourse is characterized by a wide use of paragraphemic language means such as: syngraphemics, supragraphemics and topographemics, the functional potentials of which reflect the media discourse property of creativity, based on the mechanism of information content visualization.