Keyword: «креативность»

The proposed case of tasks is formed taking into account the age group of students (5–7 grade) and is aimed at checking the level of formation of functional literacy of students. Of course, tasks designed to assess functional literacy differ in a number of characteristics. First of all, students are offered tasks set outside the subject area, but it is assumed that they are solved with the help of subject knowledge, as well as the student's life experience. Tasks differ in their formulations: they are always problematic in nature, assume a possible multiplicity of solutions and are presented in simple, "non-academic", understandable language. At the same time, the "trick" is that in order to solve the task, the student needs to independently find the angle of the solution – to "translate" the task from an ordinary language into the language of the subject area (mathematics, geography, biology, physics, etc.). Naturally, a significant part of problematic situations are contextually close to situations from everyday life. Subsequently, the task completion diagnostics allows each student to see their individual development trajectory, evaluate their results, adjust their approach to studying subjects, and form their own skills.

The article analyzes the theoretical sources of the problem of the development of creativity in preschool children, as well as methodological recommendations for the development of creative thinking of creativity in a family environment.

«Creative Transformation» focuses on summarizing traditional culture, respecting it and absorbing the spirit of the times, «Creative Development» builds on «Creative Transformation» and complements and expands the cultural heritage and characteristics of the time through practice. China's excellent traditional culture is deep and extensive. The use of traditional cultural elements in regional brand design should be constantly ex-plored, and in recent years, more and more designers have begun to focus on the innova-tive use of traditional Chinese cultural elements, constantly enhancing cultural awareness and innovation, effective culture-brand combination and promotion to stimulate a strong connection between the brand and traditional outstanding culture.