Keyword: «креативность»

The article examines the evolution of the concepts of «creativity» and «creativity» in the context of modern education, that is, it provides a comprehensive analysis of the phenomena of creativity and creativity in the context of the modern educational paradigm with the differentiation of terms. A comparative analysis of these phenomena is carried out, their didactic potential is revealed. Special attention is paid to the introduction of creative methods into the educational process: classifications of methods, schemes for integrating creative clusters into curricula, as well as a comparative table of the effectiveness of traditional and creatively-oriented approaches are presented. In conclusion, the pedagogical conditions necessary for the formation of a creative educational environment are formulated.

This article systematizes modern approaches to understanding creativity and innovation in education, analyzes the theoretical foundations of the formation of students’ creative competencies and explores the influence of the educational environment, teacher and methods on the development of creative thinking. The key constructs of creative thinking (idea generation, flexibility of thinking, functional application of knowledge), the role of the teacher as a leader of the creative process, as well as the influence of digital technologies, project-based learning and assessment on the development of creativity are considered. The paper synthesizes data from reviews and empirical studies from 2000 to 2025 and proposes an integrative framework for implementing creative practices in school, college, and university contexts. It discusses practical implications for daily learning activities, including the design of educational events, the assessment of creativity, and the organizational conditions that promote sustainable creative development among students. The article emphasizes the need for an interdisciplinary approach to teaching creativity and suggests areas for further research.