Keyword: «мотивация»

The article is devoted to the study of the peculiarities of motivation of professional activity of employees of generations X, Y, Z. In anticipation of a personnel shortage, the issues of staff motivation are becoming more urgent than ever. New methods of motivation appear, the old ones stop working. A new generation of young employees is entering the labor market, with their own needs and values that differ from those of other generations. This article examines the specifics of employee motivation for generations X, Y, and Z, as representatives of these generations are the mainstay of the workforce at the present time. In the course of an empirical study, the questionnaire "Motivation for work" by I.P. Ponomarev was used. An attempt has been made to study the subjective perception of job characteristics by representatives of generations X, Y and Z in order to identify their motivation for professional activity. The data obtained allow us to draw conclusions about differences in preferences among employees of generations X, Y, Z.