Keyword: «мотивация»

The article examines the influence of the coach's communication style on the athletic achievements of hockey players. An analytical review of various communication models in sports training has been conducted, as well as the psychological mechanisms through which a coach's communication style can motivate and increase the effectiveness of the training process. Based on empirical data, a direct link has been identified between the coach's supportive and constructive communication style and the improvement of hockey players' results in competitions. The work highlights the importance of adapting the coach's communication strategies, taking into account the individual characteristics of athletes, to maximize their potential.