Keyword: «consumers»

This article considers the development of electronic business. Based on the analysis, it is established that e-commerce is gaining momentum, as the emergence of new opportunities, such as: optimization of operations based on the principles of self-management and self-organization, functional relationships with business partners, improving the quality of services and customer satisfaction.

The article presents brief characteristics of the retail company «Lenta», the assessment of trading service, revealed the impact on business processes and proposed recommendations for improvement of the service, principles of the calculation of goods.

Reflecting on the pressing issues of modern advertising, the author focuses on the essence of mass relationships culture and advertising as one of its components. The author considers advertising product as a phenomenon of mass culture, analyzes taglines that are verbalizing an advertising product, reduces the benefits Internet (in particular social networks) as spaces for distribution of advertising and evaluating its effectiveness on the example a number of advertising campaigns conducted at different times.

All functional economic actors, producers and consumers attract other people's funds to improve their own efficiency. The state, like functional entities, strives to improve the efficiency of its activities. For this, borrowed funds are used. This increases the ability of the state to produce public goods and services. At the same time, the equilibrium and actual GDP of the country is growing. Empirical data for the USA, China, Japan and Russia for 2011–2020. make it possible to test the hypothesis that debt financing of the state, enterprises and households contributes to an increase in macroeconomic efficiency. To solve the stated problem, the article uses indicators of the amount of debt (the share of the debt of the respective entities in GDP), the price of attracting other people's funds (the real interest rate for producers and consumers and the real yield on 10-year government bonds). Debt multiples are calculated. Based on the data obtained, conclusions are drawn about the efficiency / inefficiency of debt financing of economic entities in the USA, China, Japan, Russia for 2011–2020.

The mass media is the main motivation for social development and a symbol of various social formations. New Media allows you to access on-demand content anytime, anywhere, on any digital device. New media does not necessarily relate to a particular way of communicating. In just one generation, the Internet has changed the way we create and perceive almost all media. New media has led to massive social changes in consumer behavior and lifestyle. Today, it is the fact of media consumption that creates an entirely new form: a layer of social data that tells the story of what we like, what we look at, who and what we pay attention to, and our location in doing so. In this article, the author analyzes how new media of mass communication lead to the most global and important transformations of social communications.