Keyword: «digital tools»

Digitalization of education has been relevant for the last 15-20 years. A new round in the development of this idea happened during the pandemic, when it was important to learn how to work (train and educate the younger generation) at a distance, without leaving their homes. Modern documents also reflect the need to use various Internet resources and digital tools in the framework of educational work with students, for example, in the "Strategy for the development of education in the Russian Federation for the period up to 2025". This problem is currently relevant, which is reflected by numerous studies in this area. The purpose of the study was to verify the statement that the implementation of some educational technologies would be more effective when using digital means, since virtual space is the same part of life as reality for the younger generation. The leading method is experimental work and methods of statistical processing of experimental data. As a result of the conducted research, the following conclusions can be drawn: digitalization of education is really an urgent problem of the educational process as a whole; work on the creation of digital content for the education of the younger generation is being carried out in many educational institutions, but in different directions; students are more willing to take part in virtual excursions than to go on real ones; motivation in learning the information that classmates have created independently is higher than the similar one proposed by the teacher. The theoretical significance of our research is presented by the analysis of the problem of using various digital tools in the framework of educational activities when working with students, substantiating the positive and negative aspects of using digital tools. The variants of application of some educational technologies (activity organization technology, goal setting technology) and methods (educational situation, persuasion method, example) in the digital aspect are also proposed. The practical significance of the research lies in the application of certain technologies and methods of education within the framework of digitalization of educational activity, which have shown their effectiveness (within the framework of our experiment) and can be used in the development of educational work programs.

The change in the geography of business cooperation in various sectors of Russian industry and its intensification does not exclude the use of English as a language of international communication, which makes the services of specialists in the field of management and marketing in demand in the modern market. This makes us recognize the problem of teaching students marketing communication in English not only important and relevant, but also allows us to understand its modern nature, which is fundamentally different from the generally accepted nature of teaching a professionally oriented foreign language. The significance of the study of the online platform Twee and its digital tools in teaching marketing communication in English lies in the fact that the designated educational platform has not been sufficiently studied in Russia for a number of reasons. One of them is the predominance and spread of traditional methods of teaching a foreign language. The purpose of the study is to analyze the pedagogical potential of the online platform Twee and its digital tools in teaching marketing communications in English. The article describes the main stages of experiential learning with the participation of students studying in the area of training 38.03.02 “Management”, specialization “Marketing and Digital Communications”. Based on the results of the study, a conclusion was made about the breadth of didactic properties and functions of the Twee online platform and its digital tools in teaching marketing communications in English: interactivity, information content, visibility, autonomy, ease of use, instant access and providing feedback connections that contribute to the effective development of communicative competence of students in higher education. The theoretical significance of the work lies in substantiating the importance of using the pedagogical potential of the Twee online platform and its digital tools in teaching marketing communications in English. The practical significance lies in the development and implementation of a step-by-step system of tasks for the formation of communicative competence in teaching second- and third-year students marketing communications in English, as well as in the use of research results by higher school teachers to improve methods of teaching foreign languages.

Currently, there is a significant transformation of family and marriage relations. A characteristic feature of the 21st century is the rupture of family relations and the nuclearization of the family. So, P. Sorokin in 1913 described these phenomena, among which, an increase in the number of divorces, a decrease in the number of marriages, which affects the sphere of family relations. Therefore, partners in a relationship need to learn how to overcome these conflicts, come to a common solution that suits everyone.

The article discusses the possibilities of using digital tools to support people with disabilities who are at the stage of choosing or changing a profession. The structure and content of an online course based on the principles of modularity and variability are proposed to accompany this category of people in the process of professional self-determination.

The article discusses the issues of using an artificial intelligence system in teaching at school. The analysis of existing systems is considered, the possibilities of using this technology to build an individual learning trajectory, adapt the material to the individual needs of the student are explored. The materials of the article can be used in the preparation of practical classes at universities, as well as for the organization of teacher training.