Keyword: «investment strategy»

The Development of the financial strategy of the enterprise is based on the methodological principles of the concept of "strategic management". The concept of strategic management reflects a clear strategic positioning of the firm, represented in a system of principles and objectives of its functioning, the mechanism of interaction of subject and object of management, the nature of the relationship between the elements of economic and organizational structures and forms of their adaptation to changing environmental conditions. Strategic management emerged on the basis of the development of the methodology of strategic planning, which is its Foundation.

Investments are the basis of economic growth and improved living standards. Regarding investment in the region, it is necessary to note the presence of significant imbalances in regional development of the country. There is a big gap with respect to investment activities between the Central Federal District (CFA) and other federal districts. However, even within a single federal district uneven socio-economic development of Russian territories can be traced: only 3-4 regions are successfully developing in the CFA. Thus, the high level of investment attractiveness characterizes the Voronezh and Lipetsk regions thanks to a competent policy on formation of financial measures to increase the investment attractiveness of regions as well as the development of an effective investment strategy.

The article deals with the priority areas of economic policy, focused on the investment development path. The role of government is to create mechanisms and specific measures to ensure the formation of a national Russian investment process.

The article examines the concept of investment attractiveness of the region, investment risk and investment climate, the factors that determine these concepts, defines the investment infrastructure of the Tula region and the main directions of investment policy in the region, the main investment projects implemented in the Tula region, the results of investment activity region for the last 5 years.

The article is devoted to the development and evaluation of the economic efficiency of an enterprise's investment policy strategy. The work reveals the essence of the categories “investment strategy” and “investment policy”, and provides the main stages in the formation of an enterprise’s investment policy strategy. Particular attention is paid to the essence, calculation methodology, advantages and disadvantages in the application of the main criteria for the effectiveness of investment projects. As an example, the results of assessing the economic efficiency of implementing a strategy of product-complete diversi-fication of production for one of the leading farms in the Rostov region are presented.