Keyword: «vkontakte»

This article attempts to analyze the linguistic and stylistic features of communication in the social network "Vkontakte", which has a great influence on the modern Russian language. The purpose of the study is to identify expressiveness and violations of spelling norms of speech in the texts of correspondence, comments and statuses of this social network. The constant development of technical capabilities and the process of mastering borrowings largely determine the features of network communication and are clearly reflected in speech.

This article is devoted to the current trend of promoting hotel services in social networks. The popularity of social networks, as well as their role in society, makes them a necessary attribute for any business that works directly with consumers. The hospitality industry is a prime example of such a business. Modern research shows a pronounced relationship between the presence of social networks in the hotel and the final decision of the consumer to choose a place of temporary residence. The author of the article analyzed the social networks in which foreign and Russian hotel companies promote their services.