Keyword: «mass culture»

In article the analysis of the phenomena of mass culture in which the historical phenomena of history XX of Russia are reflected century is given. The review of separate works of motion picture art is given, tendencies song creativity and in television are revealed. It is offered to methodological use of the phenomena of mass culture during studying of the course "History".

The article analyzes the ideas of Russian and foreign researchers regarding the role of the personality in a post-industrial type of society. The main contradictions, dangers and factors determining the functioning of a new type of personality in the modern world are revealed. The authors point out the need for the development of an eco-integrated, comprehensively developed personality striving for self-actualization.

Reflecting on the pressing issues of modern advertising, the author focuses on the essence of mass relationships culture and advertising as one of its components. The author considers advertising product as a phenomenon of mass culture, analyzes taglines that are verbalizing an advertising product, reduces the benefits Internet (in particular social networks) as spaces for distribution of advertising and evaluating its effectiveness on the example a number of advertising campaigns conducted at different times.

This article examines the issues of the relationship between the art of cinema and the audience, including through interactivity. VR technologies in cinema are also analyzed. The importance of the created reality in films and its perception by the viewer is emphasized.