Keyword: «myth»

Social and cultural modernization is directly related to myths, which fills the emotional content of the provisions of a specific doctrine and thus provides a high degree of mobilization of followers. Myth updated socio-cultural symbols and thus provides an opportunity to use the potential of the archetypes.

The author considers the system of functioning of the myths in the mass political consciousness. The identified methods of mass media influence by means of mythological elements on the mass consciousness are marked out. The main emphasis is on the methods of implementation of political myths in the media.

Article is devoted to definition of the importance of mythological elements in Zakhar Prilepin's novel "Monastery". Distinctions of the myth and the monomyth are distinguished; monomyths tipologizirutsya: 1) personal, 2) public, 3) philosophical, 4) national, 5) case. The monomyth is considered as one of forms of the intertekstualnost giving an ancient mythological plot or any traditional mytheme in new interpretation. Art functionality of monomyths which consists in symbolization of the narration, in detection of character, in definition of an author's plan and the main idea of the novel of Prilepin "Monastery" comes to light.

There is a large number of new opportunities for the creation and use of political myths during the period of intensive promotion of information technologies. The present time is a period of created reality constructed with the help of myths. For this reason, understanding the elements and their interrelated work in political mythology is an important factor for survival in today's society. Consequently, there is an increasing need for research and careful study of this issue.

The article examines the meaning of the myth about the influence of the Mongol-Tatar yoke on the national character of the Russian people in the context of the opposition of Russia to the countries of Western Europe. The authors analyze the ethnicity of Genghis Khan’s era Mongols. They discuss the role and significance of historical myths in the geopolitical struggle.