Keyword: «traditional values»

The article deals with the problem of the need to study the attitude of students towards the institutions of family and marriage, as well as the factors influencing their perception. According to the survey of students of 1-5 courses, it was shown that respondents have a positive attitude towards family and marriage, and their views change according to age, in particular, it was revealed that graduates, unlike freshmen, are more confident in the importance of family values.

The article examines Russian traditional values as the most important guidelines for strengthening national unity, as well as the relationship between legal and moral aspects in their regulatory regulation. The author concludes that there is an acute need for an integrated approach to regulating these concepts and suggests measures to protect and strengthen them not only by improving legislation, but also by developing public awareness of the law.

Globalization and the digital transformation of society have an ambivalent impact on the value orientations of young people. On the one hand, they provide access to opportunities for intercultural exchange; on the other hand, they create risks of erosion of traditional values, spreading disinformation, developing virtual identities, and dependence on digital technologies. These trends allow us to consider the development of value orientations in modern youth as a complex and multifaceted process that requires reflection and study in contemporary realities. The aim of this article is identifying the influence of key factors on the development of values among modern youth. The research is based on a holistic approach to analyzing the factors influencing the development of value orientations, identifying new trends caused by the processes of globalization and digitalization. The study resulted in the identification of key factors, including: the family, which transmits sociocultural norms; the education system, which expands the cognitive field and encourages conscious choice of values; mass media, which has significant potential to influence youth's perception of social reality, especially in the context of the digitalization of the environment; reference groups, including peers, friends, authoritative figures, and opinion leaders, who have a direct impact on the development of identity and the acceptance of a specific value system; and the socio-economic environment, which determines opportunities and limitations, influencing the formation of pragmatic orientations and values related to material well-being and social mobility. The theoretical significance of this study lies in the systematization and deepening of scientific knowledge about the mechanisms of developing value orientations in a dynamically changing socio-cultural context. The practical significance of the study is due to the possibility of using the results obtained to develop and implement effective educational programs and strategies aimed at establishing positive value orientations in young people, contributing to successful socialization and integration into society, as well as strengthening the spiritual and moral foundations of society.