Keyword: «value»

Through the analysis of the symbols and their role in Ivan Bunin's 'Clean Monday' we try to substantiate their role in the work, to convey the writer's message and the idea of the work. The main purpose of the article is to show Bunin's «Clean Monday» as a complete and multifaceted work, highlighting all the meanings that are accessible to the reader through an analysis of the symbols used.

In this article it is offered to consider the issue that consists in connection of modern educational reforms with the classical ones, the resemblance of their goals and methods. It is offered to the reader to reflect on the idea that addressing the past in its close relationship with the present could help to understand better the current situation in education and find precise forms and methods to resist destructive politics, since the successful achievement of the goals depends on the correct understanding of the past, the goals and the outcome of the upcoming reform in the field of modern Russian education.

This paper briefly discusses the relationship between the folk custom culture and commercial illustration design, the aesthetic value, commercial value and cultural heritage value are analyzed and summarized to provide some references for Chinese traditional culture inheritance, protection and its application in the modern commercial illustration design.

A fairytale linguacultural type ‘fairy’ is a recognizable typed anthroponomic image on the material of dictionary definitions, textual illustrations and plots of fairytales by Charles Perrault; it is observed in the article. It is established, this type personifies the ideal image of female abilities, the desire and skill to present joy. It is emphasized herewith, the fairy’s opportunities are limited. Faced with the wrong people behavior, the fairy can punish them. This type is presented in several variants: a magical creature, sometimes with wings (pagan correlate of an angel); a sorceress correlated with a witch who can change her appearance; a loved one; a godmother who loves her godchild, takes responsibility and works wonders as a rule in the form of advices.

Mass media play an important role in the life of society, being both an integral part of mass communication and an effective method of managing public opinion.