Irina Tsvetkova

The article considers the category of "social labour potential", which was developed in the social Sciences in the last three decades. The author draws attention to the fact that in terms of structural changes in society this interpretation is inadequate and proposes to analyze the socio-labour potential as a dynamic character-istic which depends on the labor market, and quality of life. Based on the results of sociological research discusses the importance of the educational status for the formation of socio-labour potential employees of scientific-technical and industrial spheres.

The paper analyses the factors of estimation of labor conditions by qualified workers. Workers’ attitude to profession, beliefs about positive aspect of labor in industrial sphere, beliefs about factors influencing on good placement are the main aspects of the paper. The author conducts the results of workers’ question-naire with results given by representatives of other professional groups in technical sphere. The qualified workers are less satisfied by labor conditions than other workers, which has negative influences on motiva-tion of worker’s labor.

The paper analyzes theoretical approaches to the concept of national innovative system, which displays the growth of intellectual factor of production, increase of importance of workers’ creative activity and make conditions for its realization.

Shaping the culture of the creation innovation is one of the the most actual social problems. The Purpose of the study is a study function cultures, which can be chosen at analysis mechanism to adapting the individual to social changes to different sphere of the lifes society. The Culture of the creation innovation provides not only constant creation and introduction new, but she includes the mechanisms, allowing adapt the individual to changes to different sphere of the lifes.

The author of the article analyses the results of the sociological studies in Togliatti. They showed that opinions of schools graduates about the city are defined by factors of school socialization. Estimation of the city depends on relations of teenagers to history and tradition Togliatti.