Keyword: «межкультурная коммуникация»

The article reveals the role of the detective Sherlock Holmes in the world cinema. The comparison of images of the detective in the various countries is presented.

This article is devoted to the study of crosscultural communication, its features, as well as the problems and prospects of crosscultural communication. The development of the anthropological paradigm in linguistics at the end of the twenties gave new directions in humanitarian studies, such as «man – language – culture», «man – language – thinking».

For effective and successful intercultural communication, overcoming the language barrier, it is necessary to use the linguistic and cultural aspect. The effectiveness of using linguistic material by virtue of linguistic and cultural studies is considered in the article. The term linguistic and cultural studies and linguistic and cultural studies competence are studied.

The world is globalized, not only in terms of political and economic ties, but also in the field of joint international research in various fields of science and technology. Following the trends in the development of a single educational space, there is an increased interest in the humanitarian sphere, in linguistics in particular. There are works that attract attention in the aspect of the problem of the symbiosis of linguistics and intercultural communication. The study of the interaction of language and culture in science is carried out by various methods. Scientists agree that the language embodies the special features of the people, the national perception of the world, is the basis of its culture. Language and culture are inextricably linked concepts. Moreover, language cannot exist outside of culture, and culture cannot exist outside of language. It should be noted that the multipolarity of relations between these concepts indicates the complexity of intercultural communication. The increased attention to the problem of intercultural communication just confirms its relevance over the past years.