Keyword: «мотивация»

The article is devoted to examines the motivational component in choosing a higher education institution and the social and humanities component in the training and professional development of future specialists.

This paper examines the compatibility of classical motivation theories, using A. Maslow's theory as an example, with the value orientations of today's “Generation Z”. The aim of the study is to characterize the motivating ideas of “Generation Z” and compare them with the approach of classical motivation theories. Based on modern research, sociological surveys, and analytical works, it is shown that for “Generation Z”, motives such as personal comfort, work-life balance, the possibility of self-realization, and psychological security are increasingly important. It is concluded that classical motivation theories require a specific reinterpretation, taking into account the specific values and interests of new generations.