Keyword: «рефлексия»

The article examines the phenomenon of aestheticization of everyday life as a means of existential reflection and compensation for spiritual needs in the context of the accelerated pace of modern life. It draws a parallel between the self identification strategies of 21st century individuals and the worldview of the Baroque era: in both cases, people resort to “decorative” cultural forms to shield themselves from deep seated discomfort – be it the awareness of the transience of existence or the feeling of inner emptiness and alienation.