Keyword: «educational services»

The institutional environment of educational services appears in the unity of the methods of state regulation and market mechanisms. In the paper the economic mechanism is considered as a huge functioning system, included finance, economics, resources, and other activities. A model of the new economic mechanism for the university in the development of market and also revealed the model of economic man-agement mechanism in the field of education in the period of the economy reformation.

The paper deals with the recent trends of the development of informational support of educational process at modern higher education institution of economics. The future changes and prospects of educational process against the background of stable informational support and enhancement of information systems in the Russian higher education are considered.

Internal marketing is one of the mechanisms for increasing the competitiveness of universities. Features of the university internal marketing are determined by the peculiarities of the educational service itself. It is proposed to expand the concept of internal marketing to university students who actively participate in all processes of the university's life. The most important component of the university internal marketing is monitoring of students' satisfaction with their staying in the university. An important role in evaluating students' satisfaction with studying in the university is played by assessing the students' social well-being.

Quality of education is acquiring primary importance as it is a central problem of education system throughout the world today. Growing accessibility of higher education contributes to the development and activation of human resources of the country, rise of regions and realization of youth rights to higher education. Therefore the article shows the reasons that reduce the quality of education, suggests ways to reform and improve a system of higher education in the republic.

The relevance of the article is determined by the popularization and wide dissemination of educational projects. The article focuses on communication management as the main and important element of the life cycle of an educational project serving others, based on the work experience of the author of the article.