Natalya Martishenko

There is a noticeable improvement in the investment climate in Primorsky Krai. This process is accompanied by a revival of the commercial real estate market. This article discusses some features and structure of the commercial real estate market in the region. The authors assess the influence of this market on the development of small business.

Cultural tourism contributes not only to the economic development of the region, but also enhances mutual understanding between peoples. Vladivostok has an important role to play in Russia's new policy in Northeast Asia. With the granting to the city the status of a free port, the flow of tourists to Primorsky Krai from neighboring countries has significantly increased. The author considers the prospects for the development of the city as a center of cultural and educational tourism. The resource base of cultural and educational tourism, which contributes to the development of mass tourism, is considered. The analysis of the problems connected with mass tourism is presented.

Internal marketing is one of the mechanisms for increasing the competitiveness of universities. Features of the university internal marketing are determined by the peculiarities of the educational service itself. It is proposed to expand the concept of internal marketing to university students who actively participate in all processes of the university's life. The most important component of the university internal marketing is monitoring of students' satisfaction with their staying in the university. An important role in evaluating students' satisfaction with studying in the university is played by assessing the students' social well-being.

Nutrition is an essential component of students' health. Recently, there has been a steady trend of deterioration in the nutrition structure of students in Russia, that is confirmed by numerous publications on this topic. The paper presents an analytical review of various researches devoted to the public catering of students. Some recommendations on the improvement of university catering organization are formulated.

There is the boom of building conceptual hotels in the world. The author views the various non-standard means of accommodation, occurred in tourism. Non-standard hotels exist due to tourists’ new impressions aspiration and sometimes can depend on specifity of single types of tourism and conditions of the con-crete touristic destination. The experience of non-standard accommodation is effective to the towns and regions, which have many historic memorials.