Keyword: «pragmatics»

The article describes a correlation of technical and scientific terms translation from French into Russian in pragmatic aspect. A connection between functional characteristics of a terminology’s and pragmatic factors of terms translation is revealed.

The problem of linguistic means used by journalists for spatial conceptualization of the event is considered. The media event is defined as a synergistic result of the creative transformation of an event under the influence of the «medialogics» of the publication and the author’s manner of the journalist. Based on the material of the headings of the media text, the cognitive-pragmatic potential of the pronominal adverb where is described; it is discussed in the production of meanings associated with the perception, assessment and interpretation of the spatial parameters of the media event.

This article reveals the various approaches of scientists to the theory of discourse analysis, which makes it impossible to determine a single interpretation of discourse analysis in the study of language and gender. Attention is drawn to the fact that the concept of feminism has not lost its meaning today, despite the actualization and promotion of the concept of active participation of the female sex in the life of society, analyzes the concept of worldview, which gives rise to understanding and overcoming these difficulties.

This article presents the results of a study of the pragmatically conditioned lexico-grammatical and prosodic manifestation of directive speech acts in modern German. Through the analysis of German oral discourse, the pragmatic characteristics and situa-tional conditions for the implementation of the main types of directives – instructions, de-mands, orders – were described; typical means of their verbal implementation and prosod-ic models, including characteristics of basic frequency, intensity and duration, were identi-fied. A comprehensive analysis of the means of conveying directive speech influence in official and everyday discourse has made it possible to establish that a directive speech act represents a verbal-prosodic correlate, in which prosody is the most variable compo-nent.