Keyword: «project activities»

The article discusses the specifics of preparing students in the field of study 44.03.01 Pedagogical Education, focus (profile) Primary Education for the implementation of engineering education. The experience of the Faculty of Primary, Preschool and Special Education of Omsk State Pedagogical University and the laboratory of engineering and polytechnical education KONSTRUKTORIUM are presented. The possibilities of including engineering-oriented classes both in the disciplines provided for by the main program and in the course of organizing research and project activities are shown. The volunteer activities of the laboratory and the experience of participation in the regional project TORIO (territory of advanced development of engineering education) are described.

This article examines the phenomenon of career guidance vacation shifts as a means of student self-determination. Using specific examples from programs at Tyumen State University (TSU) and projects supported by SIBUR, it analyzes key mechanisms for integrating education, industry, and personal development. An algorithm for designing career guidance programs based on the integration of educational and leisure components is proposed. A conclusion is drawn regarding the effectiveness of this shift format given the need to quickly adapt to changing labor market demands.

Currently, Russia is experiencing changes in all areas: society, economy, politics, and culture. This affects both communication within society and the education system, which is why there is a need to implement innovative management. Education is one of the most important social institutions in every person's life, so the educational process, materials, and methods need to be given more attention from the perspective of innovative management. The development of recommendations for creating optimal forms of organizing innovative activities at a university. Keywords: hotel business, advertising, advertising strategy, service sector. The purpose of the study is to develop recommendations for the optimal forms of organizing innovative activities at a university.