Keyword: «retail trade»

The article is devoted to the research of category management as a modern marketing technologies management ideation. The author elaborates on the concept of "category management", "product cate-gory", the algorithm of a business process management product categories, as well as tactical decisions for product category in the components of the marketing mix.

Topical issues of accounting policy formation in organizations of various industries and fields of activity are discussed in the article. Organization production features, account objects totality, typical business transactions are considered to be the main factors that determine the accounting policy content. In this regard, accounting policy of industrial enterprises and wholesale trade or catering organizations will definitely vary.

The article presents brief characteristics of the retail company «Lenta», the assessment of trading service, revealed the impact on business processes and proposed recommendations for improvement of the service, principles of the calculation of goods.

This article discusses the main factors affecting the efficiency of trading activities. Particular attention is paid to the organization of trade and technological processes in the store. The principles of optimization of commodity circulation and placement of goods in the trading floor for maximum satisfaction of the needs of buyers are revealed.

This article discusses the key issues of organizing the trade and technological process in the trade area. The role of methods and rules for selling goods on the efficiency of a trade organization and consumer behavior of its customers is revealed. The activity of JSC «Tander» shop «Magnit» has been analyzed, starting from the delivery of goods, ending with its display in the trading floor.