№ 17 (Department of Theoretical Economics of Kuban State University, Krasnodar)

The article discusses the main methods of evaluation of investment Noi attractiveness of the region used in the Russian practice. The author you shared economic-mathematical methods, methods of factor analysis, methods of expert evaluations.

The article analyzes the main approaches to the interpretation of the concept "information-network econo-my", defines its specificity.

In the proposed article presents the author's project in the IT-startup. Developed the business plan of the project; estimate the cost of the launch of the future project; time schedule of production and time of im-plementation of the project; conducted a SWOT analysis of a start-up.

The article is devoted to the study of Big Data technology in the marketing activities. Based on the analysis of the introduction of Big data in the com-pany B2C market (banking, retail, mobile operators, Internet com-panies) presents conclusions about the possibilities of using Big Data in marketing activities of Russian companies in the sector.

This article describes the most popular IT-startups such as Meerkat, Magic, Dreamroomer and LinguaLeo. Presents the essential characteristics of the data IT projects, the specifics of their creation and investment.

This article analyzes the public-private partnership from the point of view of subject-object relations as a form promomasters relations. Consider the forms and models of organization of public-private partnerships. The author analyzed the typical features or characteristics inherent in public-private partnerships.

Economic relations represent a multifactorial phenomenon. To examine this question allows us to consider the processes between the economic subjects in the course of their interaction. Understanding of the nature and structure of economic relations makes it possible to effectively apply those or other mechanisms pur-sued socio-economic policy in the country more effectively in the new economic reality.

The article considers the nature of the economic crisis in Russia 2014-2016 Analyzed the causes and charac-teristics of the crisis of the great depression in the United States 1929-1933. an attempt was Made to justify the choice of research methodology the nature of the crisis in different economic systems. Describes spe-cific proposals to overcome the economic crisis in modern Russian conditions.

The article attempts to critically and simultaneously objec-tive to perform the Keynesian theory to map key positions recommended by George. M. Keynes economic policy with the view of representatives of other economic schools.