Viktoriya Sicheva

The paper deals with Internet marketing definition and its channels and instruments. The authors define its role in promotion of restaurant services and reveal specific features of restaurant service promotion in Internet.

The paper shows activities and features of organization of University Employment Assistance Centers for graduates. Their value for increase of employment level of graduates is determined. Students and graduates’ need in services of these organizations in universities is revealed.

The paper reveals some approaches to the terms ‘service’ and ‘industrial service’. The author states the place and content of industrial service in service economics structure and views some examples of industrial enterprises.

The actual direction of the restaurant business – catering – is rapidly developing in not only capitals and cities with over one million people, but also in regional and big cities. This process is connected with both expansion of the types of services provided by the catering enterprises, and demand for this type of services due to the growing population prosperity and increase of life speed.

The present level of market relations development in Russia has led to the market saturation with standardized goods and services and brought service system to the foreground of the development of competitive advantages of an enterprise. Problems associated with the development of service product and service performance as a whole need to be solved on the basis of building communication with consumer to create his proper impression of enterprise services.