Tatyana Egoryshkina

The article discusses the importance of online shopping in modern society, the reasons for their growing popularity in the Internet space. The authors analyze typical mistakes made by online stores owners when creating websites; consider the consequences of these errors and describe the economic benefit obtained in the event of their escape.

The article deals with the relevance of the use of ecological and economic valuation of natural capital, based on the use of the criterion of income from differential rent II, which is an innovative income, providing expanded reproduction in the new technical and technological, ecological and economic essence.

Aspects of the mineral resource complex of the region, and primarily related to the financing of its activities are especially relevant in light of current trends of development of the Russian economy. The article suggests measures for the organization of financing of reproduction of mineral resources of the region, justifying the value of methods and tools of financial analysis: SWOT and PEST analysis for the purpose of formation of investment and innovative climate.

The paper discusses the causes and stages of development of a form of non-state control – the marketing audit being a tool for analyzing and evaluating the effectiveness of various business segments of the market. The authors prove the feasibility of using a marketing audit to identify and use marketing resources of enterprise in order to improve its position in the market.

The article examines the possibility of using methods and tools of financial analysis in the new economy. Determined subjects, goals, function analysis, analyzed the factors that determine the current and future financial performance, including changes in the international and domestic accounting.