Keyword: «информация»

The paper deals with the concept of emotion accompanied by expectation. This phenomenon got the name ‘emotion of expectation’. The concept ‘intensity of emotion of expectation’ is introduced. The intensity of emotion of expectation is connected with time. It is shown that it is the decreasing function of time. Emotion of expectation is connected with feeling. This emotion can be the basic element of feeling.

The paper deals with the phenomenon of feeling transformation. The research method is mathematical modeling. The author defines motional tone of feeling and concept of the information inclusion. The concept of wreath of emotions is introduced. The example of emotional wreath for of guilt is shown. The mathematical model of feeling inversion is constructed and analysed.

The author describes the problem of language as information technology. The roles of nonverbal and verbal language in the context of cognitive and communicative processes are shown. The key features of language as information technology are given.

The article is devoted to the study of Big Data technology in the marketing activities. Based on the analysis of the introduction of Big data in the com-pany B2C market (banking, retail, mobile operators, Internet com-panies) presents conclusions about the possibilities of using Big Data in marketing activities of Russian companies in the sector.