Keyword: «информация»

In this paper the author examines the main quality parameters and performance of a new type of society, which are recognized as a reduction in the production share in the social product, the role of knowledge and technology, based on it, the predominance of a particular information, the acceleration of technological processes, the development of the services sector, improving the quality of life of the population. The author focuses on the establishment of the information society, which is justified by rapid changes in science and technology, and this has led to the historical process through the domination of civilized approach, which allowed to mark the different stages of civilization becoming the world's population by way of technical progress.

Information and communication technologies are one of the most important factors in shaping the XXI century. Their revolutionary impact affects the way people's lives, education and work, as well as the interaction between government and civil society. The origin of the information society due to objective causes of global scientific-technical and scientific-technological properties and hence have arisen as a result of profound changes in the creative activity of people functional crisis in the evolution of mankind. The transition to the information society of fundamental and applied knowledge assumes a different principle in the development of sciences, a new system of education. The theory of social identity helps to understand the genesis and function of different types of reasons for the collapse of society. It helps to understand what motives, common in the mass of people support this social system, and what it destroys. Studying the reaction of a particular social group, we are dealing with the structure of the individual members of the group, that is, individuals; but at the same time we are interested in the general personality traits that characterize the majority of the members of the group. This set of traits common to most, is called social. The social nature can be regarded as a mediator between the socio-economic system and the ideals of society, contributing to the stabilization and the normal functioning of the social system Adapting to social conditions man develops the traits of character which impel him want to act just as it has to operate, this is the main function of a social nature in the public process. It is therefore necessary to study different personality typologies of social character inherent in a modern society, it is necessary to understand what the consequences is the development of certain features of the social nature of the person in modern conditions.

Modernization is usually regarded as an important part of a larger process of "modernizing" of society, which includes a deep economic, social, cultural, spiritual, ideological, organizational, technological, demographic and other changes, which together provide a transformation in the society of the modern type. Modernization paradigm was formed in the mid-twentieth century, the disintegration of the European colonial empires and the emergence of a large number of "young nations" in Asia, Africa and Latin America. Vozniknuvshey initially in the bosom of the University of Science USA, modernization theory were created as an alternative to the communist orientation. Modernization theory developed in the framework of a special "progressivist" style of thinking, methodology which is based on the assumption that history is moving toward the heights of progress by overcoming the manifold social structure to a single rational dispensation future. At the same time every single human community is on the way, common to all, the direction and guidelines which determine the most developed countries. A characteristic feature of Russian historical modernization began periodic breakdowns, powerful setbacks, leading to the barbaric destruction of resources and void achievements. Despite this, Russian society remains fully integrated the social and psychological boost, which can be called the will to modernize. The problem of modernization of the existing model of the functioning of the Russian society really is very serious. For 20 years the country cannot get out of "rescue" a national model that emerged as a result of ill-considered, natural actions associated with the low efficiency of management. This is despite the fact that all is proven, that the elimination of the consequences of accidents in the tens and hundreds of times more expensive than their prevention. During these 20 years, lost much advanced thinking skills - the leaders of different levels of government cannot see what will happen tomorrow.