Keyword: «коммуникация»

The author explores the psychological characteristics of communication, analyzes the communicative interaction from the historical point of view, refers to basic research of scientists and reflects on the peculiarities and elements of communicative interaction in the modern university educational process. The paper presents the author's understanding of communication in the educational process at university, emphasizes the role of open dialogue, self-knowledge, self-improvement in educational process.

The paper issues on the problem of encoding information in the text and focuses on the text of an annonce of a fiction book. ‘’Evaluative code’’ is thoroughly described through the prism of the reader’s perception. This code lets him form an opinion of a fiction book, educe its applicability as a mean of socializing in a group. The author distinguishes linguistic means of presentation of such code elements retrieved in the annoces in three languages (Russian, English, French).