Keyword: «культура»

The article analyses the international experience of teaching crosscultural communication in the system of higher education of the countries in Latin America (giving the example of Mexico, Argentina, Chile and some other countries) and their reflection in the international activities. The article characterizes the principal directions of the international activities of the universities of Latin America, the main participants of the process of internationalization and integration the higher education of this region into the world educational system. The article defines the basic aims and tasks of the international activities of the higher education of Latin America at the present stage and shows the peculiarities of the establishing international relations of the higher educational institutions at the background of the integrative processes in the world educational system.

The relevance of the study is caused by the need to form socio-cultural associations with the help of a foreign language school textbook for subsequent manipulation and formation of value-personal attitudes among students. The problem in the development of associative thinking has become the integration of educational goals and the content of the textbook into the traditional teaching of a foreign language in a secondary school. The purpose of the study is to understand whether a modern foreign language student’s book forms associations that can stimulate an imaginative and associative range of ideas about the culture of the country of the language being studied and, as a result, the cognitive activity of students. The objectives of the study include the examination of the concepts of a textbook and an educational text that establishes associations, analysis of scientific works on the physiopsychological mechanisms of associations in domestic and foreign literature, consideration of the theoretical foundations for the formation of associations in the theories of psychoanalysis developed by Z. Freud and C. Jung, analysis of educational texts for their potential to evoke images and ideas. The ranges of school textbooks (Student's book) included in the Federally Approved List of Textbooks served as practical material for the study. The author comes to the conclusion that a modern foreign language textbook does not fully meet the request for the formation of such associations that could increase the effect of memorization and further stimulate cross-cultural communication and direct contact with native foreign language speakers. The author formulated a number of proposals for modernizing the content of the text material of a modern foreign language textbook. These include, in particular, the mind-mapping technology with the help of which a large amount of information may be memorized. Smart maps organize all the information we know according to the same principle as the work of the human brain, i.e. not in a strict hierarchical order. Instead, the associations coming out (or coming in) from different connecting elements help our brain navigate through a huge amount of information. Supplementing the textbook with visualized smart maps to educational texts will help make a tool for communication and creativity, which is used even now, but only by some teachers.