Keyword: «язык»

The article deals with the use of digital storytelling technology as one of effective pedagogical technologies when teaching a foreign language. It is noted that its use not only promotes the comprehensive mastery of various types of speech activity, but also follows modern trends in education bringing modern pedagogical technologies closer to digital tools.

The article examines the pedagogical potential of folk games: board and mobile. The author gives examples of adapting games in lessons, including in classes with multi-ethnic composition. Attention is focused on the resourcefulness of folk games in the process of teaching the native language.

In the era of globalization, English has become a universal means of international communication, which has led to the emergence of its numerous localized versions. One of the most interesting examples is «Chinglish» – the Chinese adaptation of the English language. The article examines the historical background of the emergence of English in China, the features of Chinese pidgin, its transformation into «Chinglish», as well as its modern use and the attitude of linguists towards it. The issue of the cultural value of such language hybrids and their role in the global linguistic landscape is raised.

The article examines the linguistic features of journalistic text, shows changes in its formation, and analyzes the criteria for including linguistic units in the intratextual environment. The article reveals the features of using linguistic units of journalistic text in mass communication.

This article examines the axiological worldview as an important linguistic and philosophical category that allows for a deeper understanding of the interconnections between language, culture, and the value system of society. The work explores the philosophical aspects of axiology, including questions that may contribute to a deeper understanding of both linguistic phenomena and philosophical concepts related to the value orientations of society.