Keyword: «career guidance»

The paper presents the results of the empirical research of senior pupils’ psychological readiness for management with the application of the modified test-questionnaire of psychological readiness for management. A new psychological diagnostic tool allows to identify the value orientations of senior pupils in the area of management by themselves and other people, which determine the potential competitiveness of the school graduates in combination with other personal features and orientations.

Today, the country is in a process of digital transformation, a very powerful, dynamically evolving transformation, and if you do not get your bearings in time and do not understand what you need to do, you can fall behind in economic development forever. Many professions are changing under the influence of ICT, becoming more technological. The impending wave of innovations, according to unpublished research, puts up to half of the workplaces at risk. Nevertheless, the profession of economist will be in demand in the digital future. They always need a specialist who sets priorities and goals correctly for maximum profit. Understanding the essence of the future profession by students-economists – a specialist in the economic efficiency of the digital age - will allow them to adapt to the changing world and be satisfied with the profession. Currently, the concept of "digital economy" is widely used to define the total penetration of ICT, where knowledge, information play a key role, and the development of innovative projects becomes a source of socio-economic growth. The creative personality of the economist is the resource for which competitors will fight.

The article observes the issue of career guidance in modern Russian rural school. The author reveals positive and negative sides of realizing it in the reality of rural school. Some forms of career guidance are suggested. The importance of guidance is also mentioned in the article.

This article discusses the issue of motivation, what it is, and its role in career guidance. In particular, we consider the motivational sphere of applicants for admission to the University, the choice of profession, what factors influence the choice of profession, how career guidance is determined for applicants. The analysis of theoretical literature has shown the importance of certain factors in choosing a profession and the role of motivation in this process. In the empirical part of the study, we examined the relationship between the level of motivation of applicants.