Keyword: «corporate culture»

Corporate culture can reasonably be considered as one of organization’s marketing resources as it plays a huge role in the formation of its image and, therefore, the degree of consumer loyalty. The more effective and stronger the inner culture of organization is, the more favorable image is developed among the representatives of the marketing environment, and, therefore, the trust and interest of the potential consumer grows.

The article is devoted to the questions of team-making in labour collectives. The author views adventages and disadvantages of the team work and reveals the main directions for collective labour improving.

In this article it is told about corporate culture, elements of corporate culture, about that as it is the corporate culture created and develop. In article development programs of corporate culture of hotel «Renomme», expenses on maintenance of elements of corporate culture and SWOT analysis are provided.

The article presents material that reveals the foundations of the corporate culture of an educational organization. Today, the socialization and psychologization of relations within the work collective is gaining importance in society. It is important to know the motives of human behavior, the availability of tools to identify value orientations and a system of incentive incentives in education. At the present stage, a focus on the development of initiative, independence, competitiveness, mobility of teachers is characteristic.

Corporate events are an important HR management tool that can help a company achieve its strategic goals and improve employee performance. The purpose of the article is to identify the bases of classification and grouping on their basis the types of corporate events. The results of the study made it possible to identify the types of corporate events and combine them into groups on several grounds: content, regularity, duration, types of events, format and objectives of the event. The identification of types of corporate events and their classification allows the use of various corporate events in achieving the strategic goals of the organization with greater efficiency.