Keyword: «mass media»

The author considers the system of functioning of the myths in the mass political consciousness. The identified methods of mass media influence by means of mythological elements on the mass consciousness are marked out. The main emphasis is on the methods of implementation of political myths in the media.

The purpose of political campaigns is to create and support certain structure of political mythology. The success of the campaigns depends on the choice of promotional channels. In Soviet Union printed materi-als were considered to be the most effective channels and they were the main distributors and makers of myths.

The article is devoted to analysis of the legislation regulating the work of mass media representatives, their relationships with public authorities and law enforcement bodies, and their obligations to the target audience. The article examines gaps, conflicts and weeknesses of the current legislation in mass media field. It also proposes solutions for change (addition) of legal norms, with regard to foreign experience.

Globalization and modernization have both positive and negative sides. With the development of information technologies, new problems appear such as mass media influence on person, perception and education of preschool age children. The authors discuss the problem of mass media influence on preschool children education.

The issues of freedom of speech and press are discussed during the class in relation to mass media and shaping of public opinion.