Keyword: «mass media»

The article raises the theme of the application of PR-technologies in the concept of the formation of social responsibility of enterprises. The material contains an analysis of several reports of organizations related to small and medium-sized businesses, as well as articles on this topic. The main problems are highlighted, as well as PR elements that have a significant impact on the creation and maintenance of corporate social responsibility in the Russian Federation. It is proved that changes with the help of PR tools of public views on socially important goals and projects lead to the construction and development of a more socially responsible business.

The article fully reveals the concept of media education, its role and significance in the modern world, especially in international relations. This article helps to clearly study the importance of the introduction of media education in the educational process. The theories of media education are considered. Opinions on the effectiveness of media education in the context of international relations are given. This study helps to assess the need for the ability to correctly perceive information flows.

The paper deals with the peculiarities of reflection and evaluation of the elections of deputies of the Bulgarian Parliament in the mass media. The investigation is based on materials from Bulgarian newspapers that have been running within a short period of time (April – May 2021).

Direct speech is considered as a way of expressing the inner world, character, way of thinking of the protagonists of journalistic materials of the 70s of the twentieth century. The functions of the initial position of direct speech in newspaper publications are determined. The individual techniques are revealed; they form ideas about the reliability of the protagonist’s image and contribute vital truthfulness to the individualization of these characters.

The mass media is the main motivation for social development and a symbol of various social formations. New Media allows you to access on-demand content anytime, anywhere, on any digital device. New media does not necessarily relate to a particular way of communicating. In just one generation, the Internet has changed the way we create and perceive almost all media. New media has led to massive social changes in consumer behavior and lifestyle. Today, it is the fact of media consumption that creates an entirely new form: a layer of social data that tells the story of what we like, what we look at, who and what we pay attention to, and our location in doing so. In this article, the author analyzes how new media of mass communication lead to the most global and important transformations of social communications.