Keyword: «mission»

The article is devoted to the problem of motivation of firm personnel, at the expense of the tool of corporate values. The problem of motivation and motivation of employees is considered from two positions. From administration position, the founder of the text of mission, and from firm personnel which has to real-ize ideas of mission in the work. The tools and technology of research are proved by the semantic analysis of the text, requirements and personnel values are studied, comparison, comparison of declared ideas and real requirements, personnel values is carried out. Conclusions and effectiveness of mission on scales of turnover of staff are drawn.

The problem of humanitarian sociocultural medium creation in Higher Education Institution is examined. The author reveals the factors which impede university identity preservation, describes examples of professional ethics violation, suggests the means of discrepancies elimination and drawbacks overcoming.

The necessity of the strategic planning process in credit organizations is considered in the article.

The importance of professional function at the present stage of university development is revealed. The reflection of professional function in the texts for missions of Russian universities is shown. The research data on the demand for students of professional competencies are presented.