Keyword: «pandemic»

In 2020 the dynamics of the global outdoor advertising market will be one of the most negative in the entire history of observations. Outdoor advertising suffered a significant blow from the consequences of the pandemic. Experts as one of the most difficult periods in the Russian outdoor advertising industry estimate the period from April to May 2020. The current situation builds a new reality and negatively affects the outdoor advertising industry as a whole. However, there are also positive factors, for example, under the influence of the coronavirus crisis, the existing trends in the outdoor advertising market will accelerate.

The relevance of this comparative study devoted to the theoretical and practical training of future French teachers in the conditions of the coronavirus (COVID-2019) pandemic is due to the challenge for educational institutions, global trends in the development of teacher education, national priorities for the implementation of professional and pedagogical training of French teachers in Russia and Kazakhstan, as well as educational strategies of universities of the above mentioned countries (Kazan Federal University, L.N. Gumilyov Eurasian National University). The article analyzes the institutional contexts of the education of future teachers of the French language in the conditions of the coronavirus (COVID-2019) pandemic, changes in the content and procedural aspects, as well as the evaluation component of their professional training. The priority of the research is to assess the impact of the pandemic conditions on the quality of training of a future French teacher, the formation of his teaching skills; to identify and substantiate the principles of professional training of a future French teacher. The research is based on a systemic and activity-oriented approach. The data for the study were provided by 20 teachers and 44 students of universities in Russia and Kazakhstan. The authors made an analysis of scientific literature, a reflexive and systematic analysis of pedagogical activity, a factorial qualitative analysis of semi-structured interviews with agents of the educational process (students and teachers). The results of the study show the potential of integrating the theoretical and practical training of a future French teacher in the conditions of a pandemic in case of following the principles of modularity, polymodality (multimedia), continuity of the content of disciplines and practices, intercommunication of educational agents, coordinating of evaluation tools of theoretical and practical disciplines. A particular difficulty in teaching future teachers of the French language is the transition from full-time to distance learning, the presence of gaps in the field of digital didactics. The results of the research can be used in the development of educational programs for the training of teachers of the French language, and the implementation of joint research in the field of comparative pedagogy.

The article examines the impact of the pandemic on the hospitality industry. It is shown that the new sanitary and epidemiological rules change the usual view of the activities of various accommodation facilities. In order to avoid loss of income, maintain competitiveness and not lose their reputation, hoteliers will have to adapt to new market conditions and take into account changes in supply and demand.

The article examines the impact of the COVID-19 pandemic on the activities of the hospitality industry, including the specifics of the marketing activities of accommodation companies. It is shown that in the new reality, the sanitary and epidemiological safety of hotel services should become the main task of accommodation enterprises, which will directly affect both the organization of business processes of a hotel enterprise and its marketing activities.

This article examines the consequences of the coronavirus on tourism in Russia, as well as ways and opportunities for the recovery of Russian tourism during and after the end of the COVID 19 pandemic.