Keyword: «strategy»

Analyzes the development of the chemical complex in the region, calculated correlation between regional indices of industrial production and the release of the chemical industry, presented the strategic directions of development of the industry sector, proposed priority investment projects.

The article considers the essence of strategic marketing companies within the market management. Empha-sis is placed on the importance of developing marketing strategies, allowing the company to implement the right management decisions.

The paper deals with linguistic features of characters' interaction in the communicative situation “interper-sonal conflict”. The characters' basic interactional strategies in conflict situation are aggressive and tolerant ones. The choice of a strategy depends upon the speakers' personal communicative aims, their status and social roles, level of their education and cultural background.

This article presents scenarios of socio-economic development of Tula region up to 2030, the mission and the tasks of these scenarios. The most important landmarks in Tula region and its competitive position in the long- and short-term prospect are revealed.

The article presents the results of the evaluation strategy implemented now on the market , based on the analysis of internal and external environment , the use of models to five driving forces for the loss of competition M.Poter