Keyword: «английский язык»

In the article, various aspects of creating and applying educational presentations designed for teaching English at a non-linguistic university are dealt with. The author dwells on the general and special didactic principles underlying the presentations for educational purposes, describes the four stages of their development from a script to a computer implementation, gives practical recommendations regarding their usage in the educational process. The conclusion is drawn that educational presentations are an effective means of optimizing the English language studies.

This article provides an overview of contemporary opportunities for online English language learning. The article analyzes the history of online education, examines the advantages and disadvantages of online lessons. The article also highlights the current state of online education and its potential impact on the future of English language learning.

This article examines the issue of using social networks in the process of teaching English to high school students. The author hypothesize that one of the effective ways to successfully grasp the material is the integration of a portion of the textbook into the social network VKontakte. The results allow us to identify the advantages and disadvantages of using social networks in educational practice. The author present a pilot project on conducting lessons using the social network VKontakte.

The paper considers the category of impersonality and impersonal sentences, describes the differences in impersonal constructions in Russian and English, gives a classification of impersonal sentences in English, as well as comparative examples of the translation of impersonal sentences from Russian to English and vice versa. Impersonal sentences are not always translated by similar structures, because of this, the grammatical structure changes, but the identical meaning remains. The issue of translating impersonal sentences in Russian and English remains relevant.

The change in the geography of business cooperation in various sectors of Russian industry and its intensification does not exclude the use of English as a language of international communication, which makes the services of specialists in the field of management and marketing in demand in the modern market. This makes us recognize the problem of teaching students marketing communication in English not only important and relevant, but also allows us to understand its modern nature, which is fundamentally different from the generally accepted nature of teaching a professionally oriented foreign language. The significance of the study of the online platform Twee and its digital tools in teaching marketing communication in English lies in the fact that the designated educational platform has not been sufficiently studied in Russia for a number of reasons. One of them is the predominance and spread of traditional methods of teaching a foreign language. The purpose of the study is to analyze the pedagogical potential of the online platform Twee and its digital tools in teaching marketing communications in English. The article describes the main stages of experiential learning with the participation of students studying in the area of training 38.03.02 “Management”, specialization “Marketing and Digital Communications”. Based on the results of the study, a conclusion was made about the breadth of didactic properties and functions of the Twee online platform and its digital tools in teaching marketing communications in English: interactivity, information content, visibility, autonomy, ease of use, instant access and providing feedback connections that contribute to the effective development of communicative competence of students in higher education. The theoretical significance of the work lies in substantiating the importance of using the pedagogical potential of the Twee online platform and its digital tools in teaching marketing communications in English. The practical significance lies in the development and implementation of a step-by-step system of tasks for the formation of communicative competence in teaching second- and third-year students marketing communications in English, as well as in the use of research results by higher school teachers to improve methods of teaching foreign languages.