Keyword: «continuing education»

The article is devoted to the study of the role of massive open online courses (MOOCs) in the implementation of the concept of continuing education. Objective: to identify the main factors of the course completion problem and identify recommendations to increase student engagement. Methods: analysis of scientific literature, systematization of research results, study of dropout factors and success of students at MOOCs. As a result of the research, the main problems of MOOCs are highlighted, such as low motivation of students, insufficient interactivity, poor course design and lack of time for students. Measures are also proposed, including adapting courses to the target audience, simplifying the learning structure and using innovative methods of presenting the material. The findings emphasize the need for an integrated approach to the development and updating of MOOCs to increase their effectiveness and promote continuing education.