Keyword: «identity»

The paper presents theoretical and methodological bases of forming of personality physical culture of students for the development of innovative methods in educational process of higher educational institutions, which ultimately will contribute to the preservation and strengthening of health of rising generation in the context of activation in motor mode.

The article examines the global economic crisis, which exacerbated a number of not simple problems of Russian regions. A lot of problems such as unemployment, decreasing living standards, aging of the population, increasing emigration of the local population are especially noticeable among young people - they are long overdue. The financial crisis made its own corrections, and these problems turned out to be very acute at the moment. At present, it is difficult to deal with the city-forming enterprises, the policy of the owner of the enterprise plays a huge role here. He can leave with his company in the politics of the region and the state or pull his business with his current.

The article analyzes the ideas of Russian and foreign researchers regarding the role of the personality in a post-industrial type of society. The main contradictions, dangers and factors determining the functioning of a new type of personality in the modern world are revealed. The authors point out the need for the development of an eco-integrated, comprehensively developed personality striving for self-actualization.

The article analyzes the characteristics of a new sociality, which is a complex antinomic process of the formation and implementation of human personality in an era of an increasingly globalizing world. The authors argue that the analysis of the system-forming factors of the modern cultural process is one of the urgent tasks of social theory. Sociality contains a cultural memory code that provides a link between generations and defines the relationship between programs of the past, present and future. As a result, each new generation masters the social experience of previous generations. The article establishes the relationship of sociality, culture, network art, the process of urbanization, it describes the level of global memory of the information / post-industrial society. In the article, sociality is considered as the process of the formation of new characteristics of human being in the conditions of the information society.

The article is devoted to the study of professional identity at the student age. The authors analyzed the concept of "professional identity", defined its functions and structural components. The results of the study of the professional identity of students of a pedagogical university are presented.